2What's in a Name?
My last name is Storey. The name of my business is Storeyline Resumes. It was like the stars, moon, and sun aligned when I married my husband and took his name.
What's the likelihood that my actual last name would reflect what I turned out to do for a living?
I tell people we came up with the name of my business over a cigarette (me) and a beer (my husband). After the kiddos were put to bed, we'd venture out onto the tiny front porch of our first house and hang out, chat, smoke, drink, and dream.
I knew I wanted to be a writer, but I was not interested in writing books (ironic, I know), couldn't make money writing business papers, and while I love all kinds of literature, I am no poet.
Since I had a background in human resources, I knew what hiring managers were looking for, and resumes seemed to be a thing. Everyone needs a resume, right?
So, I started off writing for family and friends. Then they would send THEIR friends to me and on and on and on, until one day, I said, “Hey, I think I can make this a full-time business.”
Talking about it now, it seems like it was simple. I can assure you that it was not. We were not in a place financially for me to start a business. I still had to have a job, bring home the bacon, pay the mortgage, the groceries, the bills. Just like everyone else, we couldn't live on love or ramen noodles. Not with four mouths to feed.
So, I continued working my day job, and would write resumes at night. And on the weekends. And in the ...
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