Chapter 15. Welcome to the Jungle: Adidas Cloud Native Transformation Case Study
Adidas is the largest sportswear manufacturer in Europe and the second largest in the world. With an ambitious plan to not just retain its significant share of a fast-paced, highly competitive market but continue growing it even further, the company turned to cloud-native technology to help hone its competitive edge.
Daniel Eichten, senior director for platform engineering at Adidas, helped lead the company’s successful journey through what he calls “the IT jungle” and onto the cloud.
Welcome to the Jungle
We knew we needed a platform that would help us gain speed. For us, this really means speed of development of our products, but also speed of delivering our solutions for internal IT. So the goal was speed all over the place, wherever it makes sense.
The metaphor I use to explain IT at Adidas is to think of it as a jungle. Nowadays IT departments are not only the people who are building a lot of things but also the guides who help you through the IT jungle. We see ourselves more as partners for the business side to help orient them in the jungle and make sure they don’t get lost. Being in a real jungle can be exciting but also quite dangerous, and it’s the same with an IT jungle. Very exciting when you do all of the crazy stuff with AR [augmented reality], VR [virtual reality], blockchain, containers, and so on—or, for my team, cloud native and serverless—but it can also sometimes ...
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