CHAPTER 10
ROI: Does It Make Sense?
The opportunity is present, the plan is in place, you have access to capital, and you can assemble the right team. Should you go ahead full tilt? You need to step back and evaluate the overall project. Does going forward make sense in the context of corporate goals, IRR of cash flow, the organizational balance sheet, and the cost of capital? Eventually all this must be rationalized in the go/no-go decision. In many cases, this also engages the BOD and the governance model of the organization and project decision processes. This chapter will give you a method for deciding whether to pull the trigger—or not.
We now know that there are multiple influences in the decision processes surrounding technology commercialization. ...
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