August 2015
Beginner to intermediate
208 pages
5h 32m
English
Content preview from Commercializing Innovation: Turning Technology Breakthroughs into ProductsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents
Chapter 1: Technology Commercialization
Chapter 2: The Commercialization Model
Chapter 3: The Sources of Ideas for Commercialization: Are There Enough?
Chapter 4: Winnowing Down: The Challenge of Opportunity Recognition
Chapter 5: Feasibility Analysis
Chapter 9: Organizational Dynamics
Chapter 10: ROI: Does It Make Sense?