July 2023
Intermediate to advanced
206 pages
7h 27m
English
book
Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
Content preview from Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
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3DIGITAL MARKETS AND MARKETING
Introduction
Citizens of the world are online. Having just broached the eight-billion milestone in 2022, research shows that internet usage is available to over half the world’s population (Digital, 2022, 2022). While not baked into its initial design, with the development of Web 2.0, networked sociality has become the norm (Hackl, 2022). Brands of all sorts from tool manufacturers to makeup makers all have a presence on popular social media channels like Instagram, Facebook and YouTube. The explosive success of social media is unprecedented. No other technological milestone has taken off at such a pace. It took radio technology 38 years to reach 50 million followers, TV took 13 ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.