July 2023
Intermediate to advanced
206 pages
7h 27m
English
book
Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
Content preview from Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
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Index
Note: Numbers in bold indicate a table. Numbers in italics indicate a figure on the corresponding page
- Aaker, J., Susan, F. 26
- Abrahams, Freddie 78
- affordances of technology/technoculture 34, 46, 39
- Ahlberg, O. 126
- Airoldi, M. 3
- algorithmic culture 11, 34; influencer marketing and 37–38
- algorithmic marketing environments 38–39
- algorithmic negativity bias 37
- algorithms: hidden 35; marketing and 4, 33; platform logics and training of 42–43, 145
- Allen, M. 124
- alternative commodities 79
- alternative consumption logics and practices 165
- alternative economies 1, 5–6, 12, 14, 70, 74, 78, 83
- alternative hedonism 75, 76, 77
- alternative imaginaries of politicized consumption 74
- alternative media 145
- alternative narratives of globalisation 181–
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.