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Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
book

Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition

by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
July 2023
Intermediate to advanced
206 pages
7h 27m
English
Routledge
Content preview from Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition

6 MARKETING INEQUALITIES Feminisms and Intersectionalities

DOI: 10.4324/9781003201151-6

Introduction

Societies around the globe have recently been experiencing a series of crises which have highlighted more than ever the structural inequalities that exist in our world. These inequalities cut across a range of protected characteristics to include (amongst others) race, disability, gender and sexual orientation. Consider, for example, the unlawful killing of George Floyd in May 2020 at the hands of police in Minneapolis, USA. This event spurred the multiracial Black Lives Matter protests which reverberated around the world, gaining media attention and spurring transnational participation. More recently in the UK, the rights of transgender ...

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Publisher Resources

ISBN: 9781000898262