July 2023
Intermediate to advanced
206 pages
7h 27m
English
book
Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
Content preview from Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
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4 ETHICAL DEBATES IN MARKETING MANAGEMENT
Introduction
In the context of the current deepening global environmental crisis, marketing is under increased scrutiny in its role as the engine for continuing economic growth at the expense of the world’s resources. In addition, recent developments in digital technology, coupled with the opening up of previously closed economies in the transformation of some countries to free market systems, have further exacerbated ethical challenges in marketing. While there are positive signs that marketing leaders are recognising the need to prioritise social and environmental responsibility over profits (Gifford, 2019), in practice, this may not be that easy to achieve. The ethical ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.