July 2023
Intermediate to advanced
206 pages
7h 27m
English
book
Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
Content preview from Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
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5 THE ETHICS AND POLITICS OF CONSUMPTION
Amidst ever-increasing instances of abnormal weather temperatures, flash floods, hurricanes and wildfires and innumerable losses of human and nonhuman forms of life, there is a heightened awareness of the social and environmental effects that contemporary consumer lifestyles bring. Indeed, humanity seems to be on a ‘highway to climate hell with our foot on the accelerator’, according to the UN’s secretary general speech in the latest COP27 UN climate summit (the biggest of its kind).1 Documented effects, such as the inescapability of global temperature rises to at least 1.5C,2 have led to a major growth in campaign pressure groups, who attempt to influence business and ...
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