July 2023
Intermediate to advanced
206 pages
7h 27m
English
book
Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
Content preview from Contemporary Issues in Marketing and Consumer Behaviour, 3rd Edition
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10 THE GLOBALIZED MARKETPLACE
Introduction
Our lives are extraordinarily intertwined with those of people living in distant lands; we are living in an interdependent world. We are influenced by an increasingly globalised spread of information, goods and ideas. The food we eat, the clothes we wear, the music we listen to and the books we read are infused with the views and experiences of distant others, so, too, are the ideas we are exposed to about culture, politics and religion. These processes of globalization have been advanced by developments in transportation and digital technology. The world is now seemingly smaller than ever and we are all now citizens of a global society. Research shows that while global ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.