Content Marketing Strategy

ACKNOWLEDGMENTS

Benjamin Franklin once instructed “either write something worth reading or do something worth writing.” In my case, if either of these things are true, it is only because of the remarkable people I have in my life.

First and foremost, if this book is in any way useful or practical, much of the credit goes to Cathy McKnight. She has been my co-conspirator in business consulting for more than a decade. She challenges my thinking, balances my weaknesses for details, greatly enhances any consulting skill I have at all, and, most importantly, laughs at my bad jokes.

The ongoing evolution of content marketing as a practice is due in large part to the extraordinary team at the Content Marketing Institute. Every single day I count myself ...