September 2023
Intermediate to advanced
224 pages
5h 23m
English
Content preview from Content Marketing Strategy
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The Product Management of Content
Creating Differentiating Content Marketing
Don’t just create a content strategy for the business, create a whole business strategy for the content.
Okay, so now we know our audience. But it’s time we asked the question, who are we? What are content marketers, really?
You may have noticed something about most of the examples of content marketing in this book, and just about every successful content marketing strategy you’ll hear about: They aren’t projects or campaigns.
The magazine Ad Age (known as Advertising Age until 2017) has covered the world of marketing and advertising since 1930. It is, perhaps, the most iconic of all the marketing industry publications. One of the magazine’s main focuses is to cover ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.