September 2023
Intermediate to advanced
224 pages
5h 23m
English
Content preview from Content Marketing Strategy
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The Content Marketing Operating Model
Building a Governance Frame, Process, and Repeatable Approach
The content marketing team’s job is not to be good at content. It is to help the business be good at content.
“I really want to talk about governance,” said no one ever.
Don’t let the title of this chapter sway you into skipping it. Trust me, I know you want to. You see that word “governance” and you think, “We don’t need governance. That’s too big for us. We’re only a handful of people.” Or, “Governance? That sounds like it’s above my pay grade.” Or, you may think, “Governance? That sounds really boring.” You may be right about all of them. Many of the changes and authority required to install a good content marketing strategy may be out ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.