September 2023
Intermediate to advanced
224 pages
5h 23m
English
Content preview from Content Marketing Strategy
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Designing a Strategic Purpose
Assembling Teams, Charters, and Clear Responsibilities
Everybody in business loves innovation and change. You know, just so long as it doesn’t affect them.
Now that we have a framework, let’s begin with designing our strategy with a purpose.
Whose responsibility is content marketing strategy—and what will it accomplish?
You might have looked at the three pillars and five categories and thought, “This looks overwhelming.” Maybe you pressed (mentally) on each of those five categories, and you concluded, “I just don’t know. Maybe they’re broken. But maybe they’re not.”
I know. Frustrating.
Content marketing strategy is a wicked problem.
Now, don’t worry. I didn’t just suddenly adopt Bostonian slang. A “wicked problem” ...
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