September 2023
Intermediate to advanced
224 pages
5h 23m
English
Content preview from Content Marketing Strategy
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction: A New Old Story
Relearning a New But Familiar Practice
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.
You’re late.
But don’t worry. I am too. I’ve been writing pieces of this book for the last seven years. But we’re here, and as one of my mentors used to say to me, “As long as we’re breathing, it’s not too late.”
So, take a breath.
Let’s back up a moment. Hello. Welcome. I’m Robert Rose, and I’ve been working in the world of marketing and content strategy for nearly 30 years. I started as a marketing assistant in television at Showtime Networks in Los Angeles in 1995. It was, at that time, a “day gig” designed to pay the bills while I pursued a career in playwriting and screenwriting. ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.