September 2023
Intermediate to advanced
224 pages
5h 23m
English
Content preview from Content Marketing Strategy
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Measurement By Design
Developing the Right Return on Your Investment
Give me access to your analytics, and I’ll have the numbers tell you any story you’d like to hear.
You’ve heard this before: “What gets measured gets managed.”
It’s true. But it’s also nonsense.
I see so many marketing measurement-focused presentations start with this famous quote—or its corollary, “You can’t manage what you can’t measure.”
Both quotes are typically used to make a case for measuring everything we can. And both are typically attributed either to business strategy guru Peter Drucker or to process expert W. Edwards Deming.
Neither said either phrase. But I’ll come back to that.
First, let’s just admit something: Measuring marketing is not easy. But why hasn’t ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.