September 2023
Intermediate to advanced
224 pages
5h 23m
English
Content preview from Content Marketing Strategy
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Finding Story
Structure Your Story Before You Create the Content
It’s your story. Tell it well.
What should we talk about?
When the publisher of this book and I started talking about possible subtitles, we went round and round on a few versions. The purpose of a great subtitle is, of course, to provide context to the title—which is supposed to summarize the book in as few words as possible.
Ultimately, we came to what you see on the cover: “Harness the Power of Your Brand’s Voice.”
“Harness” felt like a good word because we all tell stories, and as you can hopefully intuit by this point in the book, a content marketing strategy is much more about how we collaborate and get our arms around consistent communication than about how to create ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.