October 2001
Intermediate to advanced
336 pages
9h 45m
English
book
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
by Jonathan M. Cagan, Craig M. Vogel
Content preview from Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Chapter 9. Automotive Design: Product Differentiation through User-Centered iNPD
The auto industry is one of the most dynamic and exciting examples of the evolution of SET Factors. No other market develops products in an atmosphere where competition is as fierce, the product is as complex, and the challenge of constant refinement and innovation is as great. Through the use of case studies, this chapter is devoted to understanding the design of cars, trucks, and SUVs. The user-centered iNPD process for both vehicle programs and individual parts adds additional support to the arguments made in Chapter 8 and further demonstrates the value of Moving to the Upper Right.
The Dynamic SET Factors of the Auto Industry
No industry represents clearer ...
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