October 2001
Intermediate to advanced
336 pages
9h 45m
English
book
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
by Jonathan M. Cagan, Craig M. Vogel
Content preview from Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Acknowledgments
There are many people and organizations to whom we are indebted in developing this book.
To begin, we are honored to have Bruce Nussbaum, Editorial Page Editor and Design Editor at BusinessWeek, write the Foreword to this book. Bruce has been a major influence in the recognition of breakthrough products as editor for the annual IDEA Awards sponsored by IDSA and BusinessWeek.
The following individuals became our expert advisors, taking significant time from their incredibly busy lives to read prototypes of our book and discuss many of the issues presented throughout these pages: Susan Ambrose, Jeff Calhoun, Bruce Claxton, Terry Duncan, Lorraine Justice, Dee Kapur, Craig Metros, Bruce Hanington, Chris Magee, Ron Mayercheck and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.