December 2023
Beginner
296 pages
10h 45m
English
Content preview from Crowdfunding and Entrepreneurship
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2 What is crowdfunding?
Learning objectives
- Define and explain crowdfunding and its types
- Discuss the evolution and benefits of crowdfunding
- Explore the characteristics of crowdfunding entrepreneurs
- Explore how platform intermediaries or funding portals connect investors with entrepreneurs
Introduction
Entrepreneurship forms the mainstay of developed economies and is a vital contributor to employment, economic and export growth. According to the World Bank (2019), globally, small and medium-sized enterprises (SMEs) account for approximately 90% of businesses and over 50% of employment. The report also posits that SMEs are responsible for seven out of every ten jobs in emerging markets.
This clearly illustrates ...
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