8 The problems encountered by entrepreneurs in sourcing crowdfunding
Learning objectives
- Discuss the challenges of crowdfunding
- Discuss the problems of choosing the right crowdfunding platform
- Discuss the problems of building up interest before project launch
- Examine how crowdfunding minefields can be avoided or minimized
Introduction
In recent years, crowdfunding has developed into a viable substitute and alternative to practices that are traditionally associated with financing businesses (Schwienbacher et al. 2012). In most cases, it is an unconventional alternative method of requesting financial support from a large number of individuals through the use of the internet (Ordanini et al. 2011). Due to ...
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