December 2023
Beginner
296 pages
10h 45m
English
Content preview from Crowdfunding and Entrepreneurship
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9 The role of social relationships and networking in sourcing crowdfunding
Learning objectives
- Examine the role of social relationships and networks in crowdfunding
- Distinguish between social network and business network
- Explore the role of networking in equity crowdfunding
- Discuss the theoretical perspectives of networks in crowdfunding
- Discuss network dynamics in crowdfunding
Introduction
Crowdfunding involves raising small amounts of money from a large number of people, typically via the internet and social networks, to fund a project. In crowdfunding, projects are mainly funded by the project creator’s relatively small network of family and friends (Borst et al. 2018). Borst et al. (2018) argue that mobilizing ...
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