12 Case studies of successful crowdfunding campaigns

DOI: 10.4324/9781003193975-12

Learning objectives

  • Discuss successful and unsuccessful crowdfunding campaigns
  • Learn the strategies adopted by companies which make them successful in their crowdfunding campaigns.
  • Learn the strategies which make companies unsuccessful in their crowdfunding campaigns
  • Understand how to put theory into practice


It is undeniable that entrepreneurship is becoming increasingly popular with a reported 72% increase in the number of businesses since 2000 (Ward 2021). However, starting a business is not easy and requires a substantial amount of initial outlay. Therefore, the question is, how are these start-ups being funded? With 57% of start-ups being ...

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