December 2023
Beginner
296 pages
10h 45m
English
This accessible text provides an insight into the growing global trend of crowdfunding as a source of entrepreneurial finance.
Grounded in academic literature, this book looks at the micro and macro issues within crowdfunding, from the entrepreneur’s access to finance at the business level, to the role of government in regulating the market. It helps the reader develop a sound understanding of crowdfunding as a source of finance, the crowdfunding process and potential options when faced with start-up funding issues.
A range of international case studies of successful and unsuccessful crowdfunding campaigns help readers to apply theory to real-life scenarios. Readers are also supported throughout the book with ...
Read now
Unlock full access