November 2024
Intermediate to advanced
256 pages
5h 39m
English
Content preview from Customer 360
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About the Authors
Martin Kihn is senior vice president of market strategy for Salesforce, where he provides market guidance and product insights for the world’s #1 Marketing Cloud. Before joining Salesforce, he led the data-driven marketing practice as research vice president at Gartner, focusing on marketing data integration and analytics. After earning his MBA from Columbia Business School, he worked for a time as a management consultant—an experience described in his book, House of Lies, which was the basis for a Showtime series. He is the author of two other memoirs, coauthor with Chris O’Hara of Customer Data Platforms: Use People Data to Power Marketing Transformation (Wiley), and his work has appeared in Forbes, Fast Company, the New York Times, New York, AdExchanger, and many other publications.
Andrea Chen Lin, a vice president of corporate strategy at Salesforce, manages the team driving successful growth and customer success using next generation technologies including data, AI, analytics, automation, integration, and digital (marketing and commerce). Prior to Salesforce, Andrea was the founder and CEO of Pareto Strategy, Inc. a boutique advisory firm that served clients based in North America and Asia Pacific, from venture funded startups to Global 1000 companies across enterprise software, consumer products, media, technology, and health and wellness markets for more than 20 years. Her work included serving as interim CEO or general manager of several companies ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.