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Customer 360
book

Customer 360

by Martin Kihn, Andrea Chen Lin
November 2024
Intermediate to advanced
256 pages
5h 39m
English
Wiley
Content preview from Customer 360

CHAPTER 16Next-generation Analytics for the Enterprise

“Hey Siri, do I have enough money left in my grocery budget to buy everything on my list?”

If you purchase everything on your list, based on average prices of historical visits, you would exceed your grocery budget by $37.

“Whoa, what happened to all my money?”

I see three transactions around the 22nd of August that are outliers deviating from your normal behavior. One transaction for a bakery, one for a brewery, and one for the grocery store. They are each either atypical expenses or atypical amounts.

“What was going on around that time?”

You had nine events on your calendar around that time. However, the most obvious explanation for these costs would be an event titled “Mitchell’s birthday party.” That would coincide with a requirement for baked goods, adult beverages, and additional groceries.

“Can you send payment requests to the attendees, except Mitchell, for their share of the expenses?”

I have sent Venmo payment requests for one-fourth of the cost, or $48.32, to Kyra, Will, Sumana, and Adam.

“Can you watch for situations like this in the future and check with me if I need to be paid back before I run out of money?”

I will monitor your transactions for outliers related to an event and prompt you for permission to send payment requests for reimbursement.

It’s easy to imagine next generation analytics for the enterprise by reimagining consumer experiences that we live every day. For example, this person is just managing ...

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Publisher Resources

ISBN: 9781394273614Purchase Link