November 2024
Intermediate to advanced
256 pages
5h 39m
English
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Preface
Every company wants to deliver a great experience to its customers, but very few can do it.
Why not? The challenge isn’t really fair: customers’ expectations are set by their very best memories—at an Apple Store, with Tesla customer care, Amazon returns, Disney’s Magic Kingdom. How can the rest of us compete at that level, with our own (likely limited) budgets and our own (probably understaffed) teams?
The good news is that it’s possible to deliver a great end-to-end experience even if you don’t have supernatural resources or other special advantages. A new generation of technology is making it possible for almost any enterprise to deliver excellent experiences that truly make sense from end to end—from the moment of awareness through loyalty, service, in-store, on websites, apps, and kiosks, and targeted advertising.
New platforms for data management combined with increasingly powerful artificial intelligence (AI) tools, delivered with respect, create a once-in-a-generation opportunity to break through the competitive pack and win, no matter what your size, industry, or competitive reality.
These platforms are open, heterogeneous, and flexible, and they are even getting easier to use. They are not about signing on to a single vendor for life or buying into a small cabal of power players, like locking yourself into a timeshare you don’t really need. Rather, the new winning approach centers on a disciplined delivery of a set of core capabilities.
What are these core ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.