Skip to Content
Customer 360
book

Customer 360

by Martin Kihn, Andrea Chen Lin
November 2024
Intermediate to advanced
256 pages
5h 39m
English
Wiley
Content preview from Customer 360

CHAPTER 18Organizational Structures and Centers of Excellence

While some fear how AI will impact jobs, other see opportunity in how AI will become accessible to people broadly.

Companies are under pressure to decide how, when, and how rapidly to proceed with AI. This decision may hinge on the level of sophistication of your company when it comes to data assets, technology infrastructure, in-house talent, financial resources, and market position. In some industries, GenAI could be a game changer for those who adopt it early. Done properly some companies, even new entrants, can leapfrog existing market leaders just as companies did with e-commerce and mobile phones.

Not every company is all-in on AI—yet. According to a recent Morgan Stanley CIO survey, only 13% of companies had LLM model AI projects in production in 2023, whereas 39% expect to be in production in 2024. Interestingly, 25% had no plans to use LLMs in the near future.1

If you are short on technical talent, buying GenAI with a no/low code interface from the vendors you are already using to run your business is a sensible option. SaaS companies such as Salesforce offer reasonable fixed-fee subscriptions or usage-based pricing for you to get started. And the AI can be used directly in the flow of work within the applications your teams are already using.

Ultimately, our advice for business leaders is to (1) dream big, (2) execute within reach, and (3) build an adaptive culture.

FIGURE 18.1

FIRST, DREAM BIG ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Laws of UX, 2nd Edition

Laws of UX, 2nd Edition

Jon Yablonski
Crucial Conversations

Crucial Conversations

Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, Emily Gregory
Testing Business Ideas

Testing Business Ideas

David J. Bland, Alexander Osterwalder

Publisher Resources

ISBN: 9781394273614Purchase Link