DO-IT-YOURSELF OR DO-IT-FOR-ME?WHAT IS A COMPOSABLE CDP, AND HOW DOES IT WORK?WHAT IS A FULL-FEATURED CDP, AND HOW DOES IT WORK?FULL-FEATURED OR COMPOSABLE CDP: WHICH IS BETTER FOR CUSTOMER EXPERIENCE?CAN A FULL-FEATURED CDP BE COMPOSABLE?HOW CAN A CDP COMPLEMENT YOUR DATA WAREHOUSE?ZERO-ETL IS NOT YOUR UNCLE’S COPY AND PASTEHOW IT WORKS: FROM CDP TO DATA WAREHOUSEHOW IT WORKS: FROM DATA WAREHOUSE TO CDPZERO-ETL/ZERO-COPY IN REAL LIFENOTES