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Customer Experience Excellence
book

Customer Experience Excellence

by Tim Knight, David Conway
August 2021
Intermediate to advanced
272 pages
7h 25m
English
Kogan Page
Content preview from Customer Experience Excellence

01

Understanding excellence

For any organization to be excellent, it must start by understanding its customers. Globally, this has become harder in recent years. A decade of pandemics, digital transformation, political changes and social progress has affected most of humanity, in both subtle and profound ways. Behaviourally, we are interacting with a narrower set of brands, with changed purchasing frequencies and more digitally than ever. Psychologically, the change is more fundamental and interesting, with new attitudes and beliefs redefining how we make decisions, what we value and where we invest our time. A ‘new customer’ has emerged.

The new customer describes each of us: as consumers, social animals, citizens and employees. We are each ...

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Publisher Resources

ISBN: 9781398601048