The new enterprise
The Canadian Prime Minister Justin Trudeau made the prescient observation at Davos 2018 that the pace of change has never been so fast, yet it would never be this slow again (World Economic Forum, 2018). We live in a world of rapidly increasing complexity, which demands that firms must speed up their response to external change through an internal structure that is both flexible and adaptive.
Those businesses that subsequently thrived through the pandemics of 2020 were not the largest, nor the most established, but the most adaptive to change. It was the consumer-packaged goods firms that implemented digital direct channels overnight. The restaurants that became meal-box start-ups to maintain liquidity. The supermarkets ...
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