August 2021
Intermediate to advanced
272 pages
7h 25m
English
Over a decade of research has shown that every outstanding customer relationship has a universal set of qualities – they are the Six Pillars of experience. The Six Pillar model of customer experience best practice has been developed to provide a precise, usable definition of the kind of emotional outcome a successful experience needs to deliver. This aim was born out of a problem of definition associated with existing ways of explaining customer experiences, plus associated measures such as Net Promoter Score or customer satisfaction. While these concepts remain useful for describing the symptoms of a successful experience, most organizations found that they did little to define what a good result ...
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