The second 30 days
In this second 30-day sprint we are concerned with capability. Do we have the right capabilities to take advantage of our enhanced customer and environmental understanding? If not, how do we get on track to build that capability to best effect?
We have observed company after company focusing on personalization technologies and empathy training for staff because they are ‘of the moment’ and fashionable at a point in time. Now companies are investing in AI and machine learning while critical core processes continue to diminish the customer relationship.
There is some truth in the adage ‘fix the basics first’. It doesn’t mean higher-order investments cannot be made concurrently, just do not invest in these at the expense ...
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