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Customer Relationship Management: The Bottom Line to Optimizing Your ROI by Dr. Natalie L. Petouhoff, Dr. Jon Anton

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Change Begins With You!

Even the brightest can't see what they can't see until someone else beats them at their own game. In his book, Paradigms: The Business of Discovering the Future, Joel Barker uses the following examples to illustrate how we negate ideas through our own filters of perception. Often, we see the world only from our own limited perspective and the result is that we miss the boat completely. Don't lose your customers because you have clouded glasses.

The Earth is the center of the universe.

—Ptolemy, astronomer, 300 B.C.

The phonograph is not of any commercial value.

—Thomas Edison, inventor of the phonograph, 1880

Who the hell wants to hear actors talk?

—Harry Warner, Warner Brothers Pictures, 1927

There's no reason for ...

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