December 2001
Intermediate to advanced
272 pages
7h 29m
English
book
Customer Relationship Management: The Bottom Line to Optimizing Your ROI
by Dr. Jon Anton, Dr. Natalie L. Petouhoff
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Market
Visibility is everything; and that is the goal of this step. If you have information about the levels of service, good or bad, but it stays in three-ring binders or is sent to people with too much to read, you know it will end up continuously being shuffled to the bottom of the “to read later” pile. Of course the intention is there to read it; no one would ever really mean to shelve a report they asked for, but the truth is that in the fast-paced world of business, in our fire-fighting modes, most of us don't even have time to open up all of our e-mails, much less read details of some large report, even if the report is about an important entity: the customer.
And that is why, if there is an organized meeting where the information is collected ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.