December 2001
Intermediate to advanced
272 pages
7h 29m
English
In this book we are introducing a new methodology called the SP3M Service Model, to measure, market, and manage. The SP3M Service Model is a step-by-step process that can be followed by those chartered within your organization to ensure that your CRM data warehouse becomes your company's gold mine.
The model introduces, from tactical and practical experience, a three-part process that has produced exceptional service and produced measurable positive improvements to the bottom line in companies that have followed it. SP3M is one of the most comprehensive approaches to effectively implementing service level agreements in the ...
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