Danger in the Comfort Zone

8

Maintaining the Creative Energy of Earning

In the midsector of the curve—points 4, 5, and 6—organizations are in Earning, which means they are not in problem positions. Therefore, the focus is not so much on how to improve performance as it is on how to maintain current levels; not on how to move out of Entitlement or Fear but how to avoid moving out of Earning.

The three overall strategies, one for each point in the Earning sector of the Earning curve, are as follows:

Point 4:	Encourage risk taking.
Point 5:	Focus on sustaining excellence.
Point 6:	Encourage prudence.

And here, too, the strategies take slightly different forms depending on whether they are applied to organizations or to individuals.

For Organizations—What Executives ...