
2,56 CHAPTER
13 Summary
higher than anticipated. Day-to-day operational costs due to bad data are esti-
mated as high as 20% of operating profit.
The cost of poor data quality is increasing.
The quality of data is decreasing.
As corporations get more complex through product line expansions,
mergers, and acquisitions, requirements to comply with increasingly complex
government regulations, and many other factors, the demands on data go up.
As corporations move data up the food chain to play increasing roles in corpo-
rate decision making, the cost of poor-quality data is magnified. The increas-
ing use of the Internet