program, and many that do have such a program provide too little support to
make it effective.
The fact of modern business is that the databases that drive them are of
poor to miserable quality, and little is being done about it. Corporations are
losing significant amounts of money and missing important opportunities all
the time because they operate on information derived from inaccurate data.
The cost of poor-quality data is estimated by some data quality experts as
being from 15 to 25% of operating profit. In a recent survey of 599 companies
conducted ...
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