
14 CHAPTErt I The Data Quality Problem
Lost Customers Through Poor Service
This is another category that can easily be spotted. Customers that are being
lost because they consistently get orders shipped incorrectly, get their invoices
wrong, get their payments entered incorrectly, or other aspects of poor service
represent a large cost to the corporation.
Lost Production Through Supply Chain Problems
Whenever the supply chain system delivers the wrong parts or the wrong
quantity of parts to the production line, there is either a stoppage of work or
an oversupply that needs to be stored somewhere. In either case,