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Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis
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Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis

by Mikel Echavarren
September 2011
Intermediate to advanced
208 pages
3h 43m
Spanish
Libros de Cabecera
Content preview from Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis

4. Estrategias de negocio

En un mercado sin barreras de entrada como el inmobiliario, resulta más compleja la concreción de algunas estrategias de negocio que son mucho más aplicables en otros sectores. La diversificación en productos, la especialización en conocimiento, tecnología e innovación, por ejemplo, pueden resultar estrategias gravosas y frustrantes en una actividad, como la inmobiliaria, en la que se desconoce quiénes serán los competidores en los próximos años, donde los clientes no son repetitivos y la calidad tiene una apreciación muy relativa por parte de los consumidores.

No obstante, siempre será mejor tratar de establecer un rumbo en la empresa antes que navegar sin orientación de ninguna clase. Por ello, trataré de desarrollar ...

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ISBN: 9788493926816Purchase book