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Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis
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Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis

by Mikel Echavarren
September 2011
Intermediate to advanced
208 pages
3h 43m
Spanish
Libros de Cabecera
Content preview from Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis

5. La diversificación

La volatilidad de los mercados inmobiliarios es evidente, aunque se olvida rápida y fácilmente en situaciones de bonanza económica. Probablemente porque en cada crisis una parte importante del mercado inmobiliario desaparece y los nuevos actores que se incorporan al mismo no tienen memoria histórica suficiente como para prevenir dichos ciclos. O porque las ganancias en momentos de bonanza son tan elevadas que parece que nunca más volverán los ciclos que se sufrieron en el pasado.

Como lógica empresarial, en un mercado de muy alta volatilidad la diversificación debería ser un objetivo irrenunciable. No obstante, en términos generales, en el sector inmobiliario se ha aplicado dicho principio de muy diversas formas, muchas ...

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