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Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis
book

Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis

by Mikel Echavarren
September 2011
Intermediate to advanced
208 pages
3h 43m
Spanish
Libros de Cabecera
Content preview from Del negocio inmobiliario a la industria inmobiliaria: Cómo gestionar un sector en crisis

6. La comunicación en el sector inmobiliario

El segmento más importante del sector inmobiliario es el de la promoción y venta de viviendas. Los factores que inciden en la decisión de compra de una vivienda son, básicamente, los siguientes: ubicación, precio, calidad aparente, las expectativas de evolución de los precios en un futuro próximo y la confianza en la situación económica general y particular de quien la pudiera adquirir.

Los factores emocionales de dichas decisiones son realmente muy importantes, ya que si la demanda en su conjunto prevé subidas o bajadas de precios de la vivienda, anticipará sus decisiones de compra o las demorará. Este movimiento gregario de la demanda retroalimenta a su vez los incrementos o decrementos esperados ...

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ISBN: 9788493926816Purchase book