Why Delightful Intelligence?
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."
Walt Disney
Something strange is happening in the world of technology.
We are living through the most significant leap in software capability in a generation. AI can now write code, diagnose diseases, tutor students, and hold a conversation so naturally that you sometimes forget you’re talking to a machine. And yet, for all this power, most AI products feel oddly disappointing. They impress you once and then fade into the background. You use them because they’re useful, not because they make you feel anything.
That gap, between what AI can do and how it actually makes people feel, is what this book is about.
Here’s what we’ve come to believe after years of working with product teams at companies ranging from scrappy startups to Fortune 500s, and after interviewing over 100 business leaders about what separates products users love from products they merely tolerate: functional AI is no longer enough. In a world where anyone can spin up a product powered by the same foundation models, the same APIs, and the same building blocks, the technology itself is no longer a defensible advantage. The companies that win won’t be the ones with the best models. They’ll be the ones that make users feel something. We call this delightful intelligence.
Who This Book Is For
This book is for product managers, designers, and business leaders ...
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