If successfully undertaken, the design process leads to an outcome where the aspirations of the designer go hand in hand with the needs and interests of the client and the overall concerns of society at large.
What Happens When Design Excellence Is Added to Strategy?
We have identified a handful of strategic challenges facing many – according to PwC, a majority – of the CEOs around the world, and in each one of the five areas, innovation, human capital, digital and technological capabilities, competitive advantage, and customer experience.1 An abundant range of literature exists to guide and comfort the leaders of this world’s enterprises, and yet the case studies presented and the actions recommended are not always directly applicable ...
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