From Design Excellence to Design as Core CompetencyStrategic Intent and Design GovernanceBuilding Design CapacityCapacity Building in OrganizationsCapacity Building in Strategic Design as SensemakingCapacity Building for Behavioral ChangeDesign Ability for Systemic ThinkingThe Primacy of PurposeDesigners’ Skills and RoleDesigners’ Skills as Driver of Management ValueStrategic Designers’ Role as the Future Agents for ChangeInspire, Humanize, Experience