April 2025
Intermediate to advanced
600 pages
15h 10m
Portuguese (Portugal, Brazil)
Content preview from Design de Interfaces, 3ª Edição
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Capítulo 5. Estilo visual e estética
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"Nunca subestimes o poder da beleza."
O design visual é mais do que apenas "revestir uma interface de utilizador"; o design visual e o look-and-feel, bem feitos, podem fazer com que um produto digital se destaque. A linguagem visual utilizada em qualquer interface transmite a atitude e o espírito da tua marca e funciona como um avatar da mesma em vários pontos de contacto. O design visual pode fazer ou desfazer a usabilidade de um produto e a confiança na tua marca.
Em 2002, um grupo de pesquisa descobriu algo interessante. O Projeto de Credibilidade da Web de Stanford propôs-se saber o que faz com que as pessoas confiem ou desconfiem dos sítios Web. Muito do que descobriram fazia sentido intuitivamente: a reputação da empresa, o serviço ao cliente, os patrocínios e os anúncios ajudavam os utilizadores a decidir se um sítio Web era credível.
Mas o fator mais importante - o número um da sua lista - era o aspeto do sítio Web. Os utilizadores não confiavam em sites que pareciam amadores. Os sites que se esforçaram por criar um visual agradável e profissional tiveram muito mais sucesso junto dos utilizadores, mesmo que estes tivessem poucas outras razões para confiar no site.
O que era verdade na altura é verdade agora; o que importa é ter boa aparência.
A verdadeira beleza é a combinação da forma física e da função desejada ...
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