June 2012
Intermediate to advanced
256 pages
6h 51m
English
Content preview from Design for EmotionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3
When Do We Design for Emotion?
In Chapter 1, we explored several reasons why emotion should be a consideration in your design process. Throughout Chapter 2, we examined different models of emotion to better understand how the decisions we make as designers affect the different dimensions of users’ emotional responses. As you’ll see in Chapter 3, emotional states guide decision making and behavior by affecting how we focus attention, altering our intentions and increasing or decreasing our levels of motivation.
When we say “design for emotion,” what we’re really attempting to design for is an emotional response that increases the likelihood the user will perform a desired behavior. “Behavior is the real medium of interaction design” ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.