Introduction
Creative professionals who design consumer products, entertainment, software, websites, marketing and communications are beginning to appreciate the importance of evoking emotions and communicating personality to capture viewers’ attention and create satisfying experiences. This book was written to help you create designs that do a better job of communicating emotion and personality to fulfill users’ needs.
Just as there are different types of relationships between people, there are different types of relationships between people and products. Throughout the book, when we use the word “product,” we’re referring to any type of product, including but not limited to: physical products, software applications, websites, and interactive ...
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