Chapter 3 Understanding Structured Content

Freedom, flexibility, and time travel are possible for your content if you give it structure. Breaking down content into small parts makes it more usable, useful, and accessible. Don’t just make the right content, make content right.

Setting Content Free

“Prose is architecture, not interior decoration.”

—Ernest Hemingway

Content wants to be free. Like Lego. The bricks don’t change, but they can be taken apart and put back together. Add and remove bricks and reconfigure them to form a vacation house, a police station, a ship, a tree, the Millennium Falcon.

Content wants to travel through time and from place to place. It wants to be useful today as part of a website displayed in Google Chrome on a laptop ...

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